The consumer online shopping car need to keep their eyes open

In November 2018 09, 08:46 source: Nanning Evening News
 
Original title: consumer online shopping car need to keep their eyes open

2018 "double 11" online shopping car of new energy vehicles into a bright spot

The consumer online shopping car need to keep their eyes open

From the "double 11" this year there are 4 days, in addition to clothing, bags and other small items advertising flying all over the sky, the car has to create a momentum of the electricity supplier Carnival be in full swing. Motor vehicles and related products, price concessions, gifts and other news full screen, full of temptation. I understand that this year the "double 11", Tmall play renovation, 30 balance models 1 more than cars, the "price", and Martha Lahti, Benz, BMW, Land Rover, Volvo and other luxury brands to join, the highest preferential 19 million yuan, attractive.

With the development of the automobile electricity supplier and consumer demand change and improve, this year the "double 11", car sales also shows some new highlights. Of course, consumers in the online shopping car, also need to polish his eyes, to prevent deception.

Luxury car brand to join the "double 11" online shopping camp

I understand that this year's "double 11" car online shopping, in addition to some economic models, price promotions seckill, many luxury car brands should also join the potential. It is understood that the "double 11" period, Tmall launched Martha Lahti Levante S 1 million 120 thousand yuan, 2 people into the group "group purchase price, discount of 369 thousand and 300 ~45.21 million yuan, and provides 5 years of free maintenance; MINI official flagship store will launch online prepaid 99 yuan deposit, the line stores over 1500 yuan of preferential activities. And the introduction of 30 thousand yuan of" empty shopping cart "fund; Benz smart launched Tmall paid a deposit, the line Car Buying sent to iPad and other welfare activities. Luxury brand Car Buying preferential launch, will further enrich the online shopping "double 11" car sales activities.

New energy vehicles into the "double 11" online shopping highlights

With the development of new energy is accelerating, new energy vehicles have become the choice of many riders Car Buying, online sales channel also cannot fall. For example, Po Chun new energy vehicles is currently the main sales channels are ordered online. This "double 11" Tmall also increased the new energy automobile sales activities. Guangzhou new energy, new energy and other the Great Wall Euler, Jiangling also joined Tmall "double 11" sale price. Guangzhou new energy 2019 GS4 PHEV version of the Chilean enjoy a price of 155 thousand yuan, Car Buying for consumers can also choose a 10% down payment, 3 years free. The Great Wall iQ 2018 also launched the Euler national price of 96 thousand and 800 yuan Car Buying activity.

The consumer online shopping car to pay attention to five aspects

The online Car Buying bring convenience to consumers. In accordance with the current payment, consumers fully understand the performance of models, online payment for the car, and then to the nearest 4S shop car.

However, the car is a large consumer goods, ranging from a few million, more than several hundred thousand dollars, to "double 11" online shopping car consumers, also need to pay attention to the following aspects:

First, choose the regular business platform. Now the network crime some phishing sites It is often seen., making false Car Buying network "to attract consumers. Therefore, consumers browse Car Buying information in the Internet, should choose the regular business platform, choose a good reputation of the business orders.

Two, see the car itself production date, see whether it is more than half of the stock car. Car Buying online may not be affordable. In some panic buying, group purchase, seckill activities, car brand will launch an affordable price in the sales network platform. Usually, store online synchronization platform and market prices generally offer consistent line dealers, consumers in the network Car Buying, more parity. Some price with the store price difference is larger, the consumer must be more careful.

Three, a detailed understanding of the car flow, don't rush orders. Convenient online Car Buying undeniable, but compared to the physical store opposite, one to one service, how much the lack of real. Therefore, consumers in order, must make clear payment, car and other details.

Four, clear Car Buying network configuration, compared to the official parameters are the same. Online shopping car, some cars of the actual situation and the network publicity pictures, configuration data inconsistency. The car belongs to the bulk of consumer goods, the amount of consumption is high, the high cost of logistics, leading to consumer rights is difficult, so the orders need to be cautious.

Fifth, to confirm whether the presence of insurance and other bundled sales. Bundling is not uncommon in car sales, consumers in order before, must be clear, there is no bundled insurance, automotive products and other products.

(Ma Haichun)

(commissioning editor E Zhichao and Hu Yigong)

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